The IWEWE Project.
In 2025, I began my tenure serving as the Manager and Creative Director of IWEWE, a South-African singer songwriter based in Johannesburg.
My contributions have been both creative and logistical, as I collaborate with the artist to bring their creative vision to life. I lead cross team communication, contracting, negotiations, and onboarding to ensure seamless execution.
During Q1 of our operations, we have seen:
Increased Instagram reach(45k Impressions) in first month of Q1.
Grown Spotify streams to 2,000+ impressions during Q1.
Secured nearly 400 monthly listeners by the end of Q1.
And we look forward to taking it even further!
SoundCloud Block